From Bizy to Bliss: Why Blue Mercury is My New Beauty bae
Well, hey there!
Walk with me as we take a stroll down memory lane for a moment. Back in the day, I had the incredible opportunity to work in management at Sephora when it was just starting to make waves in the U.S. Babbee! Talk about excitement! We had never seen a beauty playground like that—where you could test and try on products to your heart's content. It was a game-changer, and it’s still a heavyweight in the beauty retail world. The energy was electric, and HUNEE, we were BIZY! If you weren’t shoppin’ there, then what were you doin?
I absolutely loved it! The vibe was unforgettable, with music pumping, trendy products rolling in, and the coolest customers stopping by to hang out with us. But now? My soft life era is all about that quiet, luxe aesthetic.
Enter Blue Mercury. This beauty bae has me in a choke hold. Founded in 1999 by Marla Malcom Beck and Barry Beck, they were scooped up by Macy's in 2015 and have since become a neighborhood go-to for luxury beauty shopping. And can we talk about their fabulous CEO, Maly Bernstein? She leads with a mission that vibes with me: “We believe that beauty is inclusive, not exclusive.” That right there speaks volumes!
I’m super proud to be an affiliate with Blue Mercury! The products I review, you’ll find them here, and trust me, when I talk about a product, I’ve put it the work 😬Testing for months to ensure these products are doin’ what they’re supposed to be doin’. Over the years, I've recommended tons of brands and products to my clients, paying special attention to how these products work on Black skin. It’s all about finding what truly works for us.
What Makes Blue Mercury Different?
Boutique Experience: Forget the hustle and bustle of bigger beauty chains. Blue Mercury offers this serene vibe that makes you want to take your time exploring all the goodies. It’s a calming space where you can really enjoy the process of discovering new products.
Handpicked Quality Selection: They curate an amazing selection of products that cater to all skin types and concerns. With 160 stores across the U.S., they offer everything from luxury favorites to indie beauties that deserve attention. It’s a win-win!
Community Connection: Blue Mercury is all about building a community. They regularly host events with beloved brands, where you can learn more and connect with fellow beauty lovers. It’s like a girl gang for all of us passionate about beauty.
Blue Rewards: Who doesn’t love a little reward action? With Blue Rewards, you’re earning $10 for every $250 you spend, either in-store or online. Plus, members get exclusive access to special offers, free shipping, and full-size birthday gifts. Talk about treating yourself!
Commitment to Inclusion: I’m always on the lookout for representation in marketing. When checking out brands, I love seeing “us” featured prominently because to me, it matters! Supporting brands that genuinely embrace inclusivity is a must for me.
As I navigate this softer, more intentional phase of life, Blue Mercury feels like the perfect fit for my skincare needs. Every visit is an experience I look forward to, letting me indulge in quality products while soaking in the chill atmosphere.
If you haven’t tried Blue Mercury yet, now’s the time to see why it’s my beauty go-to. Trust me, your skin—and your soul—will thank you!